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Name & Logo
Avantha Chair


Name & Logo
The name "Avantha" is born from an amalgamation of two diverse cultures - a coming together of the East and the West.

In Sanskrit the word avni means "the earth" and tha comes from sthapna, which means "to establish". Together they represent stability and a strong foundation.

In French, avancer means "to advance"; this signifies forward movement and growth. The syllable tha also imbibes the Thapar legacy.

The name "Avantha", therefore, represents the strong foundation that the Group provides to the individual companies for advancement, growth and diversification.

A coming together of the East and the West in perfect harmony to create a truly global brand.

The logo is inspired by the ratchet wheel, a device that ensures motion in the forward direction.
The three cogs symbolise the values - Imagination, Integrity and Individual - that make Avantha the successful powerhouse of progress that it is.

Red embodies dynamism and passion. Energy from the colour red lends to the powerful forward movement of the symbol. The font face in classic deep blue signifies stability and inner strength.